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Sola Salons Hires New VP of Advertising and marketing and VP of Operations – Business Information

Photograph: Sola Salons


Salon studios franchise Sola Salons introduced the appointments of Liz Hartwell as vice chairman of operations and Rachel Vaughn as vice chairman of selling. The brand new additions to the Sola govt group come on the heels of the success the model achieved in 2021 the place it opened 53 new places, 600 models systemwide, and welcomed about 6,900 magnificence professionals to its group of unbiased salon house owners.

“We’re thrilled to have Liz and Rachel be part of our rising group,” stated Christina Russell, CEO of Sola Salons. “They’re exemplary leaders, every possessing a wealth of expertise in our business and past and can undoubtedly make invaluable contributions to our rapidly-growing franchise system.”

Liz Hartwell was introduced up in franchising along with her mother and father working a number of Therapeutic massage Envy franchises all through Ohio. She started her profession path managing three of her mother and father’ places throughout school the place she discovered the dedication and ambition it takes to run a franchise enterprise. She pivoted to the meals business in 2015, spending three years with the Wendy’s Firm earlier than being named because the director of franchise operations for Wonderful Lash Studio. Throughout her tenure, Hartwell labored immediately with franchisees to create technique and motion planning to affect top-line income and bottom-line revenue, upheld model requirements, and ensured operational excellence.

As vice chairman of operations at Sola Salons, Hartwell will plan, direct, coordinate, and oversee operations actions for the model, making certain improvement and implementation of environment friendly operations and cost-effective techniques to fulfill present and future wants of the group. 

Rachel Vaughn brings over 15 years of selling expertise to Sola Salons. She spent 10 years at a standard advertising company the place she constructed holistic advertising applications for giant nationwide shopper packaged items and shopper manufacturers similar to Kraft Meals, Einstein’s Bros. Bagels, and PepsiCo. From there, she moved into the quick informal meals business and served because the director of selling for Smashburger, Dwell Basil Pizza, and Tom’s City (now Tom’s Watch Bar) the place she fell in love with the franchise mannequin. Lastly, she discovered her area of interest in magnificence and wellness franchising, serving because the director of selling for Floyd’s Barbershop earlier than shifting on to WellBiz Manufacturers the place she was the vice chairman of selling for main franchise ideas Wonderful Lash Studio, Drybar, Parts Therapeutic massage, and extra. Rising up in a household of entrepreneurs, Vaughn has a deep appreciation for the successes and challenges confronted by unbiased enterprise house owners, making her a useful asset to each Sola’s franchisee community and group of magnificence professionals.

In her new position as vice chairman of selling, Vaughn will handle Sola’s advertising efforts top-to-bottom, together with the model’s digital presence, the Sola Weblog, social media technique, conventional and nontraditional advertising campaigns, media relations and revolutionary applications.

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Initially posted on Modern Salon

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