If you happen to aren’t on TikTok as a hair skilled but, it’s possible you’ll need to rethink. The platform — a video-sharing app the place social meets leisure — has a mission to “encourage creativity and convey pleasure.” It simply reached 1 billion month-to-month lively customers globally.
Throughout a presentation titled “Methods to Use TikTok to Develop Your Model” at Aveda Congress 2021, Alana Biagioli — Model Partnerships Supervisor, Magnificence, TikTok — emphasised that magnificence is inclusive and actual on TikTok, that means the necessity for completely coiffed and styled content material isn’t all the time obligatory.
In response to Biagioli, HairTok macro developments embrace:
- Oddly Satisfying
Micro developments embrace:
When making a TikTok, crucial issues to bear in mind are:
- Size — lower than 15 seconds is good
- Utilizing sounds, transitions and results
- Being genuine
- Offering instructional or leisure worth (or each)
Posting thrice per week is what Biagioli suggests for rising your presence on the platform efficiently.
“The very best recommendation I’ve is simply to start out,” she says. “Persons are being influenced on TikTok, and we would like you to be right here in probably the most genuine method attainable.”
For extra sources on the best way to use TikTok, go to the Creator Portal.
For extra details about Aveda Congress, click on here.
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Initially posted on Modern Salon